Website redesign · First concept round · September 2026
We have prepared three complete, navigable proposals. All three say the same thing — that RETAILAB takes a commercial space from the first decision through to opening — but each does it with a different character.
Open each concept in a new tab and take in the overall impression first. Then judge whether the projects, the services and the call to action read easily.
Photography and some copy are provisional: both are finalised once a direction is chosen.
01 · Concepts
Concepto 01 · Dossier editorial
A technical dossier turned into a portfolio: clear information, rigorous attribution and room to explain scope, method and experience.
The strongest direction for documenting projects in technical detail.
Open the concept
Concepto 02 · Apertura
Direct typography, strong contrast and a journey that takes visitors from their opening stage to a concrete conversation.
The most immediately understood direction, and the most oriented towards enquiries.
Open the concept
Concepto 03 · Espacios
A dark, composed presence led by projects and photography, expressing international experience and attention to detail.
The strongest brand presence, provided high-quality photography is available.
Open the concept02 · Strategy
All three proposals start from the same positioning and the same path to contact. What changes is how it is told, not what is told.
03 · Comparison
| Tone | Reading | Photography dependence | Enquiry emphasis | Ideal when | |
|---|---|---|---|---|---|
| 01 Editorial dossier | Precise and technical | Dense and ordered | Medium | Medium | You want to explain the work in detail |
| 02 Apertura | Direct and commercial | Fast | Medium | High | You want it understood in ten seconds |
| 03 Espacios | Restrained and premium | Unhurried | High | Medium | High-quality photography is available |
04 · Decision
Your answer lets us prepare a deeper second version of the chosen direction.
05 · Material
To finalise the proposal we need final material.